ABOUT
I grew up in the German countryside in Bernkastel-Kues before moving to Berlin in 2012 to study photography. Early in my studies, I travelled to Kyiv, Ukraine, to document the Euromaidan protests. What started as an interest in political events developed into several years of documenting protests and everyday social life, with a strong focus on human behaviour and the stories behind it.
That curiosity eventually led me into UX research. Since then, I've worked with companies like SoundCloud and Moritz Klein Instruments, helping teams better understand people and design thoughtful, user-centred digital experiences.
Outside of my day job, you'll usually find me immersed in music—collecting vinyl, DJing, and staying closely connected to Berlin's music scene. I'm also interested in sport and design.
EXPERTISE
& SKILLS
Bridging curiosity and clarity, my research practice revolves around storytelling, user insights and design thinking.
DISCOVERY RESEARCH
Uncovering user needs, behaviours and motivations through interviews, surveys and contextual inquiry.
USABILITY TESTING
Evaluating products with real users to identify friction points and validate design decisions.
PRODUCT VALIDATION
Testing assumptions and concepts early to reduce risk and guide product strategy.
CONVERSION RESEARCH
Identifying why users drop off and what drives them to act through qualitative and quantitative methods.
RESEARCH STRATEGY
Building research roadmaps that align with business goals and product timelines.
INSIGHT SYNTHESIS
Transforming raw data into clear, actionable narratives that drive team alignment and design direction.
Experience
How photography shaped my perspective.
Years of documenting protests, cities and people taught me how to look closer, ask better questions and notice what others overlook — the same curiosity I bring into UX research.